Audience Research

APTN and its audience
Youthful. Dynamic. Growing.

Canada's Aboriginal population is growing five times faster than the Canadian average, and has a birth rate one and a half times greater than that of the general population. The median age of the Aboriginal population is 13 years younger than that of the non-Aboriginal population.

APTN is reaching this hard to target demographic with a line-up of innovative, entertaining programming.

Canadians from all walks of life are watching APTN

APTN is available in nearly ten million Canadian households on basic cable, satellite, and direct-to-home services, delivering the programming choices and rich cultural diversity that Canadian viewers are looking for.

APTN average quarter hour audience (AQHA) has increased 43% since Fall 2001. With leading edge programming like Moccasin Flats, flagship call-in programs like APTN National News: Contact and a diverse mix of entertainment, movies and news, APTN is breaking new ground when it comes to attracting Aboriginal and non-Aboriginal viewers alike.